Results
38% of clicks become leads.
Real stores, real CRM data — from the first click all the way to delivered sales.
Case study
St. Cloud Subaru
The challenge
Strong VDP traffic, but a store-wide click-to-lead rate of just 11%. Plenty of shoppers — not enough conversations.
The solution
A mobile SMS CTA on every vehicle page. Shoppers tap, a pre-filled text opens, and the lead lands in the CRM.
The results
643 clicks became 127 leads — 20% click-to-lead store-wide. The SMS button alone: 160 clicks → 61 leads, a 38% click-to-lead rate.
Before / after
It’s repeatable across markets and brands.
The full-funnel story: and these leads buy cars.
Across our CRM data: 90% of leads engage, 38% book an appointment, and 24% close. With roughly 1% of VDP impressions clicking the SMS button, every 10,000 VDP views can create about 38 SMS leads and 9 delivered sales — from traffic you already paid for.
Illustrative model built from observed campaign and CRM performance; results vary by mobile traffic mix, inventory, and store follow-up.
“The single best source of leads that my business has.”
— Topeka Tesla